PROFESSIONAL EXPERIENCE

Inuvo Inc., Little Rock, AR, June 2020 – Present

Director of Marketing & Creative Services

Oversee all Inuvo marketing initiatives including corporate marketing, product marketing, sales support/business development for Inuvo products and services:

• Provide design support & services for all Inuvo products and services

• Manage brand, messaging, and collateral for proprietary AI advertising technology product, IntentKey®

• Support CEO with business development needs

• Manage PR/social media marketing strategies

Katie Marie Art & Design, North Little Rock, AR, January 2015 - Present

Owner / Artist / Graphic Designer / Freelance

Specializing in graphic design, acrylic paintings, and custom portraits:

• Designed three published, Amazon-best-selling books for global publisher The Quarto Group

• Transitioned from side business to profitable, full-time business producing 100+ projects yearly

• Managed incoming custom orders in a timely fashion while maintaining excellent customer service

Baldwin & Shell Construction Company, Little Rock, AR, July 2018 – June 2020

Creative Director

Oversee, generate, & execute creative solutions for all divisions of company while maintaining superb quality:

• Manage all aspects of company brand including logo usage, signage, apparel, and promo materials

• Develop, design, and manage all proposals, specific client collaterals, specific project collaterals, etc. with attention to particular client needs, custom approaches, and visual appeal 

• Design, prepare, attend, and present at project interviews/presentations

• Actively participate in Business Development efforts including client acquisition

• Design, develop, and implement advertising campaign for various media channels 

Root Publishing, Little Rock, AR, November 2016 - August 2017

Editor

Oversaw editorial process for At Home in Arkansas Magazine and Weddings in Arkansas Magazine:

• Managed in-house editorial team comprised of writers and designers

• Set editorial calendar for an annual 13-issue publication schedule

• Coordinated feature stories and content by networking with local interior designers, business owners, and various community leaders

• Wrote & edited copy for feature stories and editorial pieces for the publications

• Planned, prepped, and directed editorial photoshoots

Inuvo Inc., Little Rock, AR, June 2013 – November 2016

Director of Creative Services and Corporate Marketing

Oversaw design process from ideation to implementation for Inuvo products and services:

• Managed team of graphic designers, photographers, videographers, and web designers for Inuvo digital publishing websites and advertising technology products

• Assigned, scheduled, approved assets produced by creative team including graphics & photography/video

• Developed and implemented PR/social media marketing strategies

Dillard’s Inc. Corporate Advertising, Little Rock, AR, August 2009 – June 2013

Digital Marketing Specialist / Graphic Designer

Lead designer for Dillards.com and email blasts:

• Produced sophisticated, highly-visible graphics for Dillards.com homepage 

• Excelled in fast-paced environment with an average of two homepage changes per week

• Produced daily email campaigns, social media imagery, electronic catalogs and various online media with attention to click-thru rate, conversion and visual appeal through imagery and text

• Produced in-store signage and graphic elements for Dillard’s stores nationwide

SKILLS 

Adobe Creative Suite                                      Adaptability                                        Self-Motivated

AI Tools                                               Creativity                                            Strong Work Ethic

Public Speaking                                               Networking                                        Team Player

Excel in Fast Pace Environment                     Public Relations                                  Writing

Customer Service                                            Management                                      Social Media                           

ACTIVITIES

Ronald McDonald House Charities of Arkansas, 2010 – 2017

Volunteer Graphic Designer

Design promotional materials for RMHC of Arkansas including Chocolate Fantasy Ball and Annual Golf Tournament. Projects include sponsor packets, invitations, magazine ads, programs, PowerPoint presentations, banners, apparel, and various event signage.

EDUCATION

College:                       Bachelor of Arts Degree; University of Central Arkansas

Major / Minor:             Public Relations / Art with an emphasis in Graphic Design

High School:                Mount St. Mary Academy, Little Rock

Scholastic Achievements:

• 4-year Presidential Scholarship Recipient

• Presidential Scholar and Dean’s List

• Lambda Pi Eta, Communication National Honors Society (Historian)

• Public Relations Student Society of America (Historian)

References available upon request